If you want to reach out to celebrities and influencer marketing to promote your brand, you can find their contact info databases. However, it’s important to remember that most influencer representatives are not interested in reading your lengthy emails if they don’t have an immediate answer. They are focused on helping you promote your brand and long-term career, so you have to be a good fit.
Here Are Some Tips For Reaching Out To Celebrities and Influencers
First, decide on your audience. For example, a brand that sells sunglasses may want to reach influencers in the fashion and beauty industry. This audience can be found on Instagram, YouTube, or other social media networks. Depending on your audience, you can target them through a more specific platform. A B2B business may benefit more from LinkedIn, which has 630 million professionals and 90 million senior-level influencers. To choose the right channel, test a few different platforms, and then select the most effective.
Another way to find influencers who want to promote your product is to offer product compensation. While cash payment is the most common form of compensation, most influencers prefer a product or service in exchange for a shout-out. In the case of YouTube influencers, you can offer free products in exchange for a shout-out or mention on their channel. By providing free products and experiences, GymShark increased their user base.